Digital Summit at Home: Transforming with Optimization OptimizationLindsay WescottDecember 2, 2020a/b testing, testing, landing page, optimization, growth opportunities, conversion, kpi, digital sales
When To Call a Landing Page A/B Test Optimization, AnalyticsLindsay WescottOctober 7, 2020a/b testing, testing, landing page, optimization, growth opportunities, conversion, kpi, digital sales
Long vs. Short Copy: The Ongoing Debate for Landing Pages OptimizationLindsay WescottJuly 30, 2020testing, copy, content, growth opportunities, design, landing page
Reimagining the Contact Form: Why MadLibs Style May Increase Your Conversion Rate Creative, OptimizationLindsay WescottApril 30, 2020madlibs, contact form, design, landing page
Three Tests to Improve Your Landing Page Optimization, CreativeLindsay WescottApril 30, 2020hero image, headline, copy, testing, design, landing page
Can Regression Analysis Help Your Landing Page Optimization? Optimization, AnalyticsLindsay WescottApril 30, 2020regression analysis, statistics, multiple linear regression calculator, testing, reporting, landing page
