Welcome Letter from Founder Amanda Simmons

I’d like to invite you to pull up a chair — all of you, to my kitchen table, so we could discuss the latest strategies and successes in optimization and experimentation. There’d be coffee, of course, paired with ample data-driven creative while we’d discuss the ins and outs of this ever-changing field. But in the spirit of optimization, I think the scheduling alone might make that impractical. Instead, we’re making these discussions digital. Welcome to Creative Test Kitchen.

So who are we? We’re Full Cup Creative, a digital creative and optimization agency based in Denver, Colorado, and supported through a remote team of experts across North America. We mix up the freshest ingredients to help top brands reach their creative potential and maximize profit through optimization, experimental design, and development. And now we’re sharing our 15-plus years of data-driven creative and sustainable cross-channel optimization programs to help you grow your prowess in experimentation and expand your expertise.

From the latest optimization tips to industry innovations, Creative Test Kitchen will serve as a destination for the ongoing conversation of optimization. Have a question? Send us a message on Instagram at @fullcupcreative and we may cover it in an upcoming post.

Now it’s time to pour yourself another cup and dig into the content. We can’t wait to see where your testing takes you.

Enthusiastically,